I was to travel to Johannesburg in November 2017 and l was mandated to quickly write an article on Customer Service Excellence in the Travel and Tourism sectors. It is gratifying to consider this as an evergreen content.
Customer service is defined as the total of what an organisation does to meet customer expectations and produce customer satisfaction. The customer decides what good customer service is. Driven by the fact that the Travel and Tourism Sectors are part of the bubbling sectors of the economy, promotion of customer service excellence becomes inevitable. Whether someone is travelling for business or pleasure, the level of customer service he/she receives on the trip will determine if he/she comes back for anothet visit or warns his/her friends to avoid the tour group. Travellers, particularly those on vacation trips want memories they can look back on and smile. When it comes to hotels and tourist destinations, guest expect staff members to be courteous, helpful and friendly. They also want staff members to be knowledgeable about the area and attractions, this will help travellers build those memories they crave.
It is noteworthy that it costs five times as much to win a new customer as it does to keep an existing one. Excellent customer service begins and end with smiling staff members, positive attitude and helpful friendly tones. Their cheerful attitude will greatly influence the joy guests take in their visit. The oldest adage in customer service is that “The customer is always right, even if he is 100% wrong.” Complaints are golden opportunities. This is not just about making customers happy and keeping them from visiting your competitors it is also an opportunity to learn what shortcomings your business might have. Courteously helping a guest solve a problem often creates a loyal patron more willing to return in future.
Customer services are directly related to tourism because travel industry is based on money and without customer, there is no income. Good customer service is required at every part of tourism either hotel or travel agency. Regardless of how rude and demanding the customer can be, it is more important to keep positive attitude and be friendly with the customer. Tourism is the industry in which passengers contact to get what he/she dreams of for their holiday.
Bad feedback about customer service can be extremely damaging. If enough guests have bad experiences with your business, news will spread rapidly thereby throwing customers at one’s competitors. Positive attitude apathy, complacency and employees who complain in front of guests or travellers can sour the image of the sector forever. Contrastively, good service helps to turn customers into ambassadors of one’s business.
Tourism is the industry that helps a country to get economical stability. Tourists generate business in a country and plays a key role in achieving the socio-economic goals of development plans of the nation. Good customer service ensures more opportunities for business for the service providers. Customer care is the fulcrum of any industry and its growth. It helps to develop a loyal customer base and improve customer relationships. Tourism is such a wide industry and customers have many alternatives available for their requirement. The modern customer is well informed and needs full value for his money. For loyal customers to come back again and again which promotes the business through words of mouth, it all goes with a good and strong customer support. By building a long term customer base, the sectors can reduce the cost of looking out for new customers.
To promote customer service excellence, one has to understand customer’s need. There is a visible difference between “knowing” a customer’s need and ” understanding” the need. An excellent customer service is only achieved when a customer’s need is fully understood and solved completely. Having understood the customer’s need, it is mandatory to make him/her feel special. First impression from the employers are crucial as meeting with customers is an everyday situation you have to involve yourself in when it has to do with the Travel and Tourism Sector. Employees are to present themselves in the most appropriate manner to customers as this affects an organisation’s image.
In the travel industry, there are certain steps that have to be followed to create a positive image for the company such as: loyalty to the organisation, following organisational procedures, respect the building and equipment and views of others, friendly attitude towards customers and also customer service training. This training should always include skill of fast and accurate services which are: excellent organisational skills, keyboard skills, negotiation and assertiveness skills, research skill, product knowledge, etc.
Each customer should be treated like a rarebreed irrespective of their appearance, property, stature, gender, etc. as no one really knows the exact customer who would recognise, acknowledge and advertise the excellent customer service and vice-versa.
Conclusively, customer care is the backbone of Travel and Tourism industry and will continually play a vital role in the growth of these sectors.
























